Are there any software updates or aftermarket solutions to improve performance and reliabilty?
One thing I know about Ford is that they deliver OTA updates that helps to enhance the performance of the software components of the vehicle. There are also some after market tuners that can help your Ford vehicle perform better. Some of them may void your warranty. It is always a trade off for such after market solutions. One can install a cold air intake system. They make airflow to the engine to be increased and that has a positive effect on engine health and fuel economy. One can even go for suspension upgrades on his or her Ford vehicle to give it a superior handling.
I am wondering though, which aspect of performance would a Ford user typically want to upgrade since the brand is known for top quality?