Last Updated on December 6, 2023
When shopping for a vehicle, many shoppers consider whether or not they want to purchase a luxury car. One of the most popular options is Acura. But is Acura a luxury car?
The short answer is yes; Acura is considered a luxury car brand. All of their vehicles feature high-end materials, latest safety features, advanced powertrains, and sophisticated technology systems. All hallmarks of a luxury vehicle.
Fact is, Acura vehicles come with generous warranty coverage. The coverage often rivals the coverage offered by other luxury automakers including Lexus and Mercedes Benz.
And much like many other luxury brands, Acura offers the kind of features that make the driving experience more comfortable and enjoyable.
Now let’s take a look at what makes Acura stand out from other brands and answer the question – is Acura a luxury car question once and for all.
Is Acura Considered A Luxury Car?
Simple put, yes, Acura is known around the world as a premier luxury brand. Renowned for its eye-catching designs and features that offer an unparalleled mix of comfort, performance, and sleek style.
Acura positions itself as an affordable luxury car brand aimed at luxury car buyers. Offering high-end features and quality at a price that’s more accessible compared to other luxury brands like Lexus and Mercedes-Benz.
In fact, on average, comparable models from Mercedes-Benz often cost 14% to 17% more than an Acura.
Making it possible for drivers who may not have been able to afford a traditional luxury vehicle in the past to experience one without having to pay exorbitant prices.
Luxury Technology Features
Acura’s lineup isn’t just about powerful engines with great fuel efficiency, either. These vehicles are packed with long list of standard features. Features such as leather upholstery, automatic transmission, lane departure warning, and automatic climate control.
Cutting-edge technology packages and innovative design also help give these vehicles a luxury feel.
In fact, Acura’s Technology Packages offer a comprehensive suite of advanced entertainment and driver assist features.
For example, it includes adaptive cruise control, Milano leather, heated rear seats, and sport seats. It also has acoustic front side glass and a 10.5-inch Head-Up Display.
Additionally, there’s an Adaptive damper system and a 16-speaker Acura/ELS Studio 3D® Premium Audio system. You’ll find heated and ventilated front seats, Natural Olive Ash Burl Wood, and a Surround-View Camera System.
For rear-seat entertainment, the Acura Entertainment Package includes two wireless headphones, HDMI capability, enhanced surround sound, rear door sunshades, second-row captain’s chairs, and a 9-inch VGA screen (with the Technology Package) or a 16.2-inch ultra-wide VGA screen with split-screen capability (with the Advance Package).
Let’s break down how these Acura models stand in terms of luxury features per model:
- Acura Integra: This model comes with a customizable digital cockpit, top-notch infotainment system, and advanced driver-assistance features. Think of it as your high-tech buddy on the road, keeping you connected and safe. Worth mentioning is, the Integra is one of very few vehicles still offering a manual transmission option.
- Acura MDX: It’s like a rolling luxury lounge. We’re talking about a panoramic moonroof, premium sound system, and a sophisticated navigation system. It’s all about making your drive as relaxing and enjoyable as possible. And it consistently a top pick by the automotive press as one of the best luxury suvs to own.
- Acura NSX: This one’s the epitome of high-performance luxury. From its cutting-edge hybrid powertrain technology, to its state-of-the-art infotainment system. It’s truly a glimpse into the future of high-performance vehicles.
- Acura RDX: It’s packed with user-friendly tech features and comfortable ride. The RDX features an intuitive touchpad interface, a heads-up display, and a whole suite of driver-assistance technologies. It’s all designed to make your drive easier and more enjoyable.
- Acura TLX: This luxury sedan is a haven of modern tech with a aerodynamic design. It boasts a dynamic infotainment system, wireless charging, and a range of driver-assist features that put you at the forefront of modern driving.
Additionally, Acura vehicles come with generous 4 years or 50,000 warranty coverage. That rivals the coverage offered by Lexus and Mercedes Benz.
The brand offers access to premium dealerships as well as dedicated customer service support for additional convenience and peace of mind.
What Defines A Luxury Car?
A luxury car is defined by its features, amenities, premium materials, craftsmanship, and performance. Luxury cars often come with higher price tags compared to mass-market cars.
The reason for the higher price tag – high-quality materials, more expensive components, better performance and more luxurious interiors than non-luxury cars.
Truth be told, luxury cars offer a high-end driving experience you just don’t get with lower priced models.
From state of the art engines, sound systems and telematics. Even amenities like improved insulation and lightweight aluminum or carbon fiber components.
In addition, luxury car manufacturers offer exclusive services such as access to premium car dealerships, and exclusive technology packages not available on non-luxury vehicles.
When Did Acura Come Out?
Honda launched its flagship Acura luxury brand to the United States in 1986. Since then, Acura has become a popular brand synonymous with Honda’s commitment to quality and design that balance both comfort and power.
What Does Acura Mean in Japanese?
The word “Acura” doesn’t actually mean anything in Japanese. However, the name is derived from the Latin word “acu” meaning done with precision.
So, there you have it. The short answer to the question is yes; Acura is considered a luxury car brand. Their vehicles offer features and amenities that align with many of the other luxury brands on the market today.
Acura has earned its place in the ranks of luxury car makers. Thanks to its combination of premium material quality, advanced technology features, powerful engines, smooth transmissions, and generous warranties.
If you’re looking for an upscale driving experience without breaking the bank, then an Acura might be perfect for you!